Operational Business Model Architecture
Last updated: June 4, 2026
Overview
JustList operates a dual-lane transaction framework designed to support both commercial digital product sales and voluntary creator support while maintaining regulatory compliance in India.
Depending on the nature of a transaction, JustList may act either as a Merchant of Record or as a technology facilitator.
1. The Two Operational Lanes
Lane 1: Commercial Licensing
Used for Digital Products, Software, Templates, Courses, Assets, and other commercial digital goods.
In this lane, JustList operates as the Merchant of Record and authorized reseller of the digital product.
Lane 2: Creator Support
Used for voluntary tips and creator support.
In this lane, JustList acts solely as a technology and payment facilitation platform.
2. Merchant of Record Model
For commercial digital product transactions, JustList acts as the Merchant of Record.
This means JustList is responsible for:
- Processing customer payments
- Issuing invoices
- Collecting and remitting applicable taxes
- Managing refunds and chargebacks
- Providing transaction records
The customer purchases the product from JustList, while the creator grants JustList the necessary rights to distribute and sublicense the product.
3. How Digital Product Transactions Work
| Step | Description |
|---|---|
| 1 | Customer purchases a digital product. |
| 2 | JustList collects payment from the customer. |
| 3 | JustList issues the applicable invoice. |
| 4 | The creator receives earnings after platform fees and applicable deductions. |
| 5 | The buyer receives access to the purchased product. |
4. Creator Support Transactions
Support payments are voluntary contributions made directly to creators.
These payments are not purchases of digital products and do not grant any ownership, license, or access rights.
JustList facilitates the payment flow and platform experience but does not act as the seller of support transactions.
5. The Firewall Principle
JustList maintains a strict separation between Digital Product transactions and Creator Support transactions.
A support payment is never treated as a purchase of a digital product, and a digital product purchase is never treated as a voluntary contribution.
This separation allows each transaction type to be handled under its appropriate legal, operational, and tax framework.
6. Taxes and Compliance
For Merchant of Record transactions, JustList may collect, report, and remit applicable taxes as required by law.
Creators remain responsible for their own income tax obligations and any regulatory requirements applicable to their business.
7. Intellectual Property
Creators retain ownership of their intellectual property.
By listing a product on JustList, creators grant JustList the limited rights necessary to host, market, distribute, and sell the product through the platform.
Ownership of the underlying content remains with the creator unless otherwise agreed in writing.
8. Refunds and Consumer Protection
Refunds for Digital Products are governed by the JustList Refund Policy.
Support payments are generally non-refundable because they are voluntary contributions rather than purchases of goods or services.
9. Changes to this Architecture
JustList may update its operational model, transaction workflows, or compliance procedures from time to time.
Any material changes will be reflected in updated legal documents published on the platform.